Macmillan Publishing

Macmillan Publishing

Alibaba´s World - How a remarkable Chinese Company is Changing the face of Global Business - Porter Erisman

Alibaba´s World - How a remarkable Chinese Company is Changing the face of Global Business - Porter Erisman shop >>

In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisma.. Zistiť viac >>




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